Diet Coke has decided to recycle it’s favorite tagline “Just for the taste of it” for their new partnership with the Heart Truth. Diet Coke, with help from Heidi Klum, debuted a commercial from the extensive ad campaign last night on American Idol.
The slogan is linked with the Heart Truth and its red dress logo via TV, print and online ads. The Heart Truth red logo will also appear on six billion packages. In addition to traditional advertising, Diet Coke will sponsor “The Heart Truth’s Red Dress Collection” fashion show on February 13th during Fashion Week.
The messaging in the ads is “Good taste is about making a statement” and “Where there is a red dress, there’s a way.” The ads direct consumers to dietcoke.com to learn more about heart health.
For more information on the campaign, go to: http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3ic91a89e95431f4d5df8f5875b5f831cf