Pizza Hut is entering the augmented reality mobile world with it’s news iPhone app. The app is being tested in Australia and focuses on bringing convenience to potential customers. Augmented reality apps “use the iPhone camera, GPS and compass, to display annotations, in situ, on top of the real-world view.”
Consumers will be able to point their camera phones at an area, which will then use the phone GPS to locate the nearest Pizza Hut so that consumers can order and pick up a pizza while they continue to be on the go. The cool thing about the Pizza Hut app is that when you move the phone around, you will be able to see all the Pizza Hut stores in the area (via distance), but will also be able to see their actual brick and mortar location. And if you hold the phone flat, a map with the surrounding stores will pop up as an easier way for consumers to get directions.
Here is a demonstration with how the app works: Pizza Hut Augmented-Reality App
For more information about the app, including the Australian company that has created it, go to: http://www.mobilecommercedaily.com/pizza-hut-launches-mobile-augmented-reality-app-to-direct-consumers-in-store/