A recent study revealed that most brands are not being noticed on Twitter and are considered irrelevant on the social networking site. As marketers, we want to make sure that all of the social networking we do, gets our companies and brands noticed so we can avoid being a statistic in studies similar to the one mentioned above.
One way to stand out from the crowd is using Annotations in your YouTube videos. Annotations (the speech bubble, notes, spotlights and the video pause) allow brands to add a dimension of interactivity and entertainment to your videos, which will please your audience. Annotations can be as simple as a “Call to Action,” like prompting a subscription to your website when the video is done. Or they can be as intense as creating an interactive game via a video series with linked annotations.
Mashable has put together a “How-To” on getting annotations up and running on your YouTube videos, as well as best practices. Check out the article and videos at: http://mashable.com/2010/07/27/how-to-youtube-annotations/