The announcement that many have been waiting for (including myself) is set to happen this week. Apple has called a press conference and the blogs are going wild, as the belief is the company is finally announcing the iPad2. With the promise of a dual-facing camera, Apple’s rumored next-generation A5 processor and a 12-hour battery life per charge, there are a lot of new details for consumers to get excited about.
The debut of the original iPad last year, sent competing companies into a tailspin. There have been dozens of tablets discussed (Dell, Research in Motion, Hewlett-Packard), but Apple’s biggest assumed competitor, the Motorola Xoom actually launched in early January 2011. The Xoom is a great tablet, but it retails for $600 and doesn’t have the stats to be the “iPad Killer,” as many of these tablets are aiming to do.
The great thing about all of these tablets coming into the market though, are the opportunities they are providing to retailers and advertisers. They are changing the face of mobile, because companies are now able to interact with their consumers with rich-media advertising campaigns instead of simple text and one-dimensional messaging. For example, News Corp.’s iPad app for The Daily launched with campaigns from brands such as HBO, Land Rover, Macy’s, Paramount and Pepsi. Land Rover is claiming an unprecedented 50% engagement rate. The ability to create a unique shopping experience because of the advancements in technology is going to be what differentiates the app winners from the losers.
For more information about the Motorola Xoom and the launch of the iPad2, go to: http://www.mobilemarketer.com/cms/news/manufacturers/9199.html