McDonald’s has developed a new mobile app that is part of their long-term plan focusing on menu evolution and nutrition awareness communication. The app features a restaurant locator where users can search for the nearest Mickey D’s by entering a zip code. The location portion of the app also allows users to view employment opportunities, send consumer comments, view a calendar of events and even email the manager. The app also features nutritional information.
Google has debuted their daily deal site, Google Shopper for iPhone. The site is a combination of their Google Offers and Google Wallet, products. The Google Shopper app focuses on nearby offers as well as comparison shopping. “The Offers tab displays a list, or map view, of nearby offers which businesses have submitted through Google Places,” Google Shopper Product Manager Richard Hung explains. “If Google Offers are available in your city, you’ll be able to view and redeem your purchased offers on the My Offers tab.”
You can download the app directly from iTunes at: http://itunes.apple.com/us/app/google-shopper/id416091721?mt=8