Frigidaire has teamed up with mobile app, Gowalla, in a new effort to promote healthy eating in America. Frigidaire’s new Kids’ Cooking Academy Summer Session (which is currently running through September) allows families to learn about the seasonality of food and how to best prepare these fresh ingredients. Gowalla is supporting this effort by asking its community of “Passport Holders” to share the location, post photos and stories of their favorite farmers market. Every time one of the Passport Holders check-in at one of these farmers market locations, Frigidaire will donate $1 to the Save the Children’s Change program. This program is supported by Jennifer Gardner and provides nutritious snacks and exercise opportunities for children living in poverty.
For those that want to contribute to this cause and are not Gowalla users or frequenters of farmers markets, they can go to maketimeforchange.com, where they will commit to eating fresh, which then triggers a donation from Frigidaire. There is also campaign support via Facebook and Twitter, as a way to keep the conversation going and top of mind.
For all of the people check-in with Gowalla or sign up online, they will automatically be entered for a chance to win a Frigidaire Gallery French door refrigerator. Read more about this great cause marketing campaign at: http://adage.com/article/goodworks/helping-kids-frigidaire-gowalla-push-eating/228249/