Have you ever wondered how ads target you while online? It’s no secret that search engines, Google in particular, can track every key stroke, query and page visited while you are online. They then turn that information over to advertising firms who create the targeted ads that you see next time you log-on. The FCC has become involved and although they can’t do anything at this point to limit the amount of tracked information the Internet can have on you, they are working on creating a universal advertising icon to appear on online ads so people can see why and how they have been behaviorally selected.
“When consumers click on the icon, a white “i” surrounded by a circle on a blue background, they will be taken to a page explaining how the advertiser uses their Web surfing history and demographic profile to send them certain ads.” Although there is nothing that can be done to prevent targeting at this point, the FCC and participating privacy groups believe this is a good start to keeping people informed.
What do you think? Do these targeted ads bother you? Or are they more helpful in getting what you need while you are shopping online?
For more information, go to: http://www.nytimes.com/2010/01/27/business/media/27adco.html?partner=rss&emc=rss