The NBA Finals are in full swing and there are 4 teams left in the hunt for the Championship title. The NBA has figured out that since arenas can only hold 20-something thousand people, there are plenty of fans routing and supporting their teams from the comfort of their homes. So the NBA went out and signed a licensing deal with companies that offer outside-of-the-box food items, allowing the at home fan to show their team spirit via their game time food choices.
The edible logos can currently be placed on the following food items:
- Pizza – For an additional $5 a pie, you can add one of the 30 NBA team logos on your pizza next season. The logo is applied after the pizza is cooked, allowing the sugar, starch and food colored creation to melt right into the cheese.
- Toaster Logos – NBA Pro Toast Toasters will run approximately $34.99 but will provide you and your family a golden brown team logo on any piece of bread put into the special toaster.
- Panini Sandwich Presses – Similar to the Toasters above will imprint the team logo onto the sandwich, but this won’t be available until next year.
I honestly think that this could be a great tool, not only for other sports teams but for companies that want to get their name and logo out to the community! Think about it, instead of the paper ad that is placed on top of the box that people barely look at or immediately throw away, edible logos could be your way into people’s homes (and stomachs).
For more information, go to: http://www.usatoday.com/money/advertising/2010-05-26-nbalogos26_ST_N.htm