New research, presented by FitForCommerce, shows that geotargeted mobile coupons and ads are more effective than their online counterparts. Holiday marketers, in particular, should definitely pay attention to this trend and introduce mobile calls to action into their overall campaigns this season.
Consumers are typically on-the-go during the holiday season, so they are not by their TVs or PCs as often. Adding geotargeted coupons and ads can potentially make a non-shopper into a shopper by adding that extra incentive, especially because you are “touching” people while they are already in proximity of your location.
According to a separate survey, conducted by Deloitte, the 2009 holiday season saw 1 out of 5 shoppers using their phones to aid their holiday purchases. Forty-five percent of those using their phones, used it for research while almost a third used it for coupons and product reviews. And according to a study by Motorola Enterprise Mobile Solutions, more than 50% of consumers used mobile devices for 2009 in-store holiday shopping activity. In addition, with the growth of smart phone technology over the past year (i.e. the DroidX and iPhone 4), many more consumers are connected and familiar with the mobile coupon world.
The overall mobile commerce revenue numbers are projected to double from $1.2 billion to $2.4 billion, this year, and the holiday season will be no exception to this increase. For more information on how to get your company connected with a mobile campaign, go to: http://www.mobilemarketer.com/cms/news/advertising/7187.html or check out this video from Associate Editor, Dan Butcher, Final Take