Walmart has been paying very close attention to the phenomenon that is Groupon. Walmart has created a similar digital daily deal service calling it CrowdSaver. The difference is that CrowdSaver is an app that will be run through Walmart’s Facebook page (unlike Groupon that has a separate site and daily deal for each city) and if the daily offer gets the required about of “likes” by Walmart customers, everyone (not just those who “like” it) gets to enjoy the deal when they check back later in the week.
Walmart is hoping the group mentality translates to their customer base so that if a customer sees a deal they want to happen (i.e. 20% off a plasma TV) they will rally their friends on Facebook to like the deal so that Walmart follows through on the offer. Groupon has been widely successful with the service boasting 25 million subscribers worldwide, 15 million of which are in North America.
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