Social Media was all the rage in 2010. Businesses learned a lot about what worked and what didn’t. Mashable has put together their 6 predictions for what digital advertising in 2011 is going to consist of, enjoy!
- Local Advertising Becomes Relevant Again With Location - As Google, Foursquare, Yelp, Shopkick and Facebook Places continue to grow in 2011, shoppers will become more and more conditioned to receiving a deal or coupon for letting their friends know where they are. As consumers begin to fully understand how to use these services, more and more will begin to depend on them.
- Silicon Valley Will Be the Next Madison Avenue – As Facebook and Twitter continue to gain momentum and steam, advertising and marketing talent will head to California to cash in.
- Influencers Will Be the Celebrities of the Social Web – People say that “it’s cheaper to keep and please the customers you have, than acquire new ones.” This philosophy is why The Palms Hotel in Vegas partnered with Klout, a company who aims to create an official layer of social credibility. 2011 will be a big year for businesses to start really looking at and analyzing Twitter, blog posts and reviews, as a way to understand their consumer’s expectations, and for them to be able to meet and exceed them.
- Small Will Be the New Big for Social Networks – Although no one can say that Facebook is anything but successful, 2011 will a year when smaller, more limited social networks begin to appear. We are beginning to see it with the Facebook Groups feature, but some people and businesses prefer to communicate with a small, select group rather than everyone in their social network. Two new businesses to look out for are Path (which limits social networks to 50 people) and Fast Society (which allows iPhone users to create small text groups, and the groups last for three days).
- Brands Will Become More Like Media Companies – Brands no longer have to entirely rely on advertising or media companies to get their message out quickly and effectively. Social Media is extremely important for companies to learn how to use in a manner that benefits their brand. Skittles for example, hires comedy writers to keep their social media content fresh and random – just like their commercials.
- Facebook “Likes” Will Be Important for Your Brand - Check out this video from Kraft Foods, which explains why Facebook is so important for brands.
For the full mashable article, go to: http://mashable.com/2010/12/21/advertising-industry/