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Nokia & Skype’s Partnership

Nokia, the world’s biggest phone maker, has partnered with Internet calling company Skype, to preload Skype software onto some of its new smartphones.

Nokia will install Skype in its high-end N-series phones, but the software will also be available to download onto mobile phones.

Skype already has a deal with mobile operator, Hutchison Wampoa’s, 3.  The success of Skype and the 3,  which produced an average revenue increase of 20% for customers using Skype phones, should relieve any worry for operators who are nervous about losing revenue by featuring Skype.  Although Skype does allow consumers to pay little or nothing for calls, 3 has noticed that because subscribers were encouraged to use their flat-rate data plans, it boosted usage of 3’s other services, 3 made money and customer loyalty increased.

For more information about Skype’s success in the mobile community and its new partnership with Nokia, go to: http://www.wired.com/techbiz/media/news/2009/02/reuters_us_mobile_fair_skype_interview

Filed under : Advertising/Marketing, Business, Trends/Technology
By Rox Staff
On February 18, 2009
At 6:37 am
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