Print media has been on the demise for quite some time now. The ease and availability of free information has made it hard for newspapers and magazines to provide their readers with unique information, that would warrant them turning to the hard copy. There are though, a few ways that magazines utilizing social media, which is creating a unique experience or journey for the reader.
Curating Content – Editors are realizing that sometimes social media is not the enemy and can in fact help them in terms of collaborating and providing readers with articles that are important to them. By allowing readers to share, tweet (and retweet) information, readers are able to get an all-around experience without having to jump to several different information sources.
Expanding Editorial Content – Savvy publications are using their social media networks (Facebook, Twitter, etc.) to find out what is really important to their readers and creating future issues around those topics.
Offering Expertise in Real Time – When a magazine is connecting into the social media world they are allowing themselves to be available to their readers all day, every day. Magazines have the opportunity to host Twitter & Facebook chats that allow the fans to interact with the publication or it’s featured author, providing them with a real-time and unique experience. This positioning allows the magazine to be an information destination, therefore transforming themselves into part of a readers’ daily routine.
Catalyzing Connections – Friendships are most of the time based on similar interests. Some magazines, like Philosophy Now, promote Meetups so that readers can get together and discuss their favorite magazine topics. Other magazines like, Cosmo, promote a sense of their community digitally, through question and answer sessions and advice columns via their Facebook page.
Leveraging Influence - Magazines are some of the most “liked” or “followed” entities on social networks. Knowing how far their reach is (compared to the average Twitters 350 followers), allows the magazine to send out one tweet that will undoubtedly get retweeted and retweeted to people they may not yet be followers. Not only is the magazine adding value to their followers, with information via their social network, but they allow themselves to grow virally and position themselves as a great source of daily or weekly information.
Extending the Editorial Experience – Social media allows for magazines to get away from the 2-D world and interact with their fans with photos, entertainment pieces, polls, games, real-time chats, and peeks behind the scene, just to name a few.
Monetizing Social Media - Banner ads are still the most common way of monetizing your brand online. But with the addition of Sponsored Twitter backgrounds and tweets, as well as sponsored Facebook messaging and ads on the side of your page, more opportunities are becoming available to make some money off your social media presence.
For more information, go to: http://mashable.com/2011/02/09/social-media-magazines/