One of our favorite research sites, Pew Internet, has just released their 2013 Social Media Update. And amid the flurry of articles about how Facebook is “so uncool” and “dead and buried.” Pew Internet opens strongly with:
“42% of online adults use multiple social networking sites, but Facebook remains the platform of choice.”
Yes – Social is constantly changing, but for 2014 this is something that can’t be ignored.
Facebook is becoming even more like a ‘traditional’ media channel.
Looking at Facebook Insights data for our clients over the past few months, we’ve seen