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marketing, design & other insights.

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Email Marketing: Mobile First.

In the world of email marketing, it’s amazing just how much as evolved over the last couple of years.

Even we were surprised to learn that 51% of all emails are now opened on mobile devices. (Source: Litmus: Email Testing and Email Marketing Analytics ) What does this mean when it comes to planning your email marketing campaigns?

You need to think about mobile FIRST.

The solution? Responsive email design. Which will look good and be effective on both mobile and desktop clients alike. We still see a lot of emails only being built with traditional email clients in mind.  They look great in most desktop email clients, but they usually are very image heavy and not all that reader friendly when it comes to viewing on mobile devices. Image heavy campaigns also limit the way your user can interact with your email.

This is all old news to industry experts, but sometimes it can be confusing. So we wanted to share exactly what responsive email design is.

The basic premise: Content will resize and optimize itself based on the device it is being viewed on.

Your content will render Click to read more.

Player Profile

Agency News: Introducing…

tamiemail

 

> TAMI NEWCOMB

ACCOUNT EXECUTIVE
JOINED ROXBURGH IN JANUARY 2013

Tami is an account executive on several builder and master planned community accounts.

Tami in a Soundbite: A seasoned marketing and advertising professional, Tami has an uncommon knack for recognizing the brilliant idea and giving creatives the freedom to do their best work. Brings a beautiful, calm energy to all endeavors, putting people at ease and fostering an authentic team spirit.

Experience/Education: 25 years in marketing, sales and operations for master planned communities, builders and real estate companies; 8 years as director of marketing for Talega, a 3,500 acre/3,650 home master planned community in San Clemente, receiving the 2008 MAME Award for Marketing Director of the Year; B.A. Communications Studies/Public Relations, California State University, Chico; Dean’s List; graduated Magna Cum Laude.

 

What is your favorite color?

Since we know you love Click to read more.

Fashion Roxburgh Agency

Design. Contrasts create interest and connection

The spring home page image “Fashion” was selected as the third of a series for Roxburgh.com to share how we think about design in marketing. Again, we turn to one of our amazing art directors, Jean, to learn more.

Where did you find this image?

Dior Couture Exhibit
“Last May after stopping in Shanghai, Beijing and Moscow, the “Dior Couture Patrick Demarchelier” Exhibit came to South Coast Plaza. The Roxburgh Art Directors went to experience it and I was so inspired by the creativity. There is a feeling of wonder when you see something so beautiful. The exhibit photographs capture Dior Couture pieces from 1947 to the present. It’s the timeless elegance of Dior, perfectly captured by photography. The images are telling the story of Dior here.

The original image (left) was taken by another Art Director, Terri. I re-worked it into what you see on our home page and highlighted the two women looking at the image to show that connection.
It completely changed the image concept.”

Why did you pick this image for Roxburgh.com?

We picked this image because of how it contrasts. There is the gorgeous modern gown, yet it was created in the early 1950’s. The woman in the dress is strong, yet feminine.

(KEY POINT) It’s the juxtaposition of elements that make the design so evocative, sophisticated and strong. It matches Roxburgh’s brand as a marketing firm.

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Roxburgh selected for Master Plan in Bakersfield

We are excited to share that Roxburgh has been selected to market a new master plan in Bakersfield by the highly respected developer and homebuilder, Woodbridge Pacific Group (WPG).

The first mixed-use village will consist of some 800 homes designed for move-up, and luxury segments along with two age-restricted neighborhoods, a gated upscale apartment neighborhood and an assisted living/memory care facility.  A specialty shopping center is planned within walking distance of the new community.

Bakersfield…

The Bakersfield submarket is not new for us, as Roxburgh served as agency of record for Castle & Cooke’s Villages of Stockdale a few years back.

That said, the area’s economy and employment base has grown substantially. Today it is the fifth fastest growing (by percentage) economy in the country and leading indicators point to a strong and sustained real estate market.

Timing

Consumer research and design/planning meetings area underway.  Using the Roxburgh F.A.C.E. process, the community brand strategy is nearly complete.

WPG expects to tap local homebuilders for most of the new neighborhoods with formal discussions beginning later this year. The master planned village is expected to debut in late 2015.

 

Developing a great new place? Connect with us at at hello@roxburgh.com or (714) 556-4365.  The Roxburgh Agency is located in Costa Mesa, California – but we work on places in many locations.

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Social Media Update (Facebook)

One of our favorite research sites, Pew Internet, has just released their 2013 Social Media Update. And amid the flurry of articles about how Facebook is “so uncool” and “dead and buried.” Pew Internet opens strongly with:

“42% of online adults use multiple social networking sites, but Facebook remains the platform of choice.”

 

Facebook may be “uncool.” But with 79% of 30-49 year-olds and 60% of 50-64 year-olds using Facebook, it’s feeling very cool for our clients in real estate.

Yes – Social is constantly changing, but for 2014 this is something that can’t be ignored.

 

Facebook is becoming even more like a ‘traditional’ media channel.

 

Looking at Facebook Insights data for our clients over the past few months, we’ve seen Click to read more.