In the world of email marketing, it’s amazing just how much as evolved over the last couple of years.
Even we were surprised to learn that 51% of all emails are now opened on mobile devices. (Source: Litmus: Email Testing and Email Marketing Analytics ) What does this mean when it comes to planning your email marketing campaigns?
You need to think about mobile FIRST.
The solution? Responsive email design. Which will look good and be effective on both mobile and desktop clients alike. We still see a lot of emails only being built with traditional email clients in mind. They look great in most desktop email clients, but they usually are very image heavy and not all that reader friendly when it comes to viewing on mobile devices. Image heavy campaigns also limit the way your user can interact with your email.
This is all old news to industry experts, but sometimes it can be confusing. So we wanted to share exactly what responsive email design is.
The basic premise: Content will resize and optimize itself based on the device it is being viewed on.
Your content will render Click to read more.