The Short Answer.
In September 2013, Google announced it had launched it’s new search algorithm called Hummingbird.
Currently, Google accounts for 67% of total US online searches1 . Considering that 90% of home buyers searched online during their home buying process, how search engines select the information people receive is important to new home marketers.
When Hummingbird flew onto our radar, we headed over to one of our favorite blogs, Search Engine Land to get the low-down. They didn’t disappoint with two excellent posts. Our favorite highlights are below starting with first things first.
What is a Search Algorithm?
A search algorithm is ‘tech-speak’ for the recipe that a search engine, like Google, uses to sort through billions of web pages and return what it thinks are the most helpful answers to users.
Google has tweaked its recipe over the years calling the changes by cute, non-threatening names such as Penguin and Panda. This time the name is still cute, but Hummingbird represents more than a “tweak” to a recipe. It’s a completely rebuilt engine that Click to read more.
The new home page image “Breakfast in Spain” was selected as the first of a series for Roxburgh.com to share how we think about design in marketing. The following is by one of our art directors, Jean.
Where did you find this image?
I took that one myself in San Sebastion, Spain. It’s on the border near France. We went there because I have this book that says if you like one place, then you’ll love another. This time it said, if you loved Cannes, then go to San Sebastian. We loved Cannes, so we went.
This was taken on our last day. We were in this cool cafe on the ocean. Having this great coffee and eggs with peppers. The freshly baked bread. And the people there are very warm. You feel at home.
Why did you pick this image to re-launch Roxburgh.com?
This image is inviting you into our world where it feels comfortable. It feels like anyone could be sitting there, breaking bread and having a conversation. It’s informal, but not casual – notice the china? It’s spontaneous and engaging. And that’s who Roxburgh is. Click to read more.
The art of storytelling has remained unchanged. And for the most part, the stories are recycled.
But the way that humans tell the stories has always evolved with pure, consistent novelty. - Joe Sabia
TAKEAWAY: Marketing begins with a genuine story that tugs at the heart and sparks the imagination. Where and how we tell that story is more expansive than ever before in history, but it still all starts with the story.
A new study released by the Pew Research Center focuses on the demographics of social media users. Many of the results were as expected, however there were some surprising nuggets of information:
People from household incomes of $30,000 or less use social networking sites the most – 72%
Hispanics represent the largest ethnic group using social sites – 72%
Only 15% and 13% of respondents say they use Pinterest and Instagram, respectively (I expected the numbers to be a little higher) Click to read more.