What began as an impromptu meeting on how best to celebrate the 30th anniversary of Roxburgh (which is April 1st – no fooling) quickly turned into a fun-filled social media experiment.

Everyone knows comedians are motivated by the reaction of the crowd, so what better way to fulfill the potential of social media’s ability to get the word out about your business than to pull an elaborate prank? 

And that’s just what we did…April Fools’ everybody! Thanks for sharing 30 years of creativity, innovation, collaboration and fun. We are getting a jump start on the next 30!!

Check back in at diggingthedirtbook.com to read more about our high jinks.

P.S. Based on the reaction of the crowd, we think Claudia should go ahead and write a tell-all book…it would most certainly be a best seller!

Today marks 30 years in business for Roxburgh and we’ve see it all…the good, the bad and definitely the ugly. We’ve had an amazing ride and we definitely embrace the roller coaster! On that note, we’ve got quite a big announcement. Our own Claudia has been on a little adventure of her own over the last year which has resulted in the writing of her memoirs as they relate to the building industry. We’ve heard bits and pieces about this book along the way (which we also took a vow of silence about), so this is an extremely exciting moment.

The book is titled, Digging the Dirt, True Tales of Southern California’s Most Famous Builders, Developers & Real Estate Moguls and you can only imagine what wonderful stories it holds inside.

Even more exciting, Claudia will be going on a national book tour which will commence at this year’s PCBC. Check out the press release by clicking here. Hang on to your seats industry friends, this is going to be a spectacular ride!

Diggingthedirtbook.com