What began as an impromptu meeting on how best to celebrate the 30th anniversary of Roxburgh (which is April 1st – no fooling) quickly turned into a fun-filled social media experiment.
Everyone knows comedians are motivated by the reaction of the crowd, so what better way to fulfill the potential of social media’s ability to get the word out about your business than to pull an elaborate prank?
And that’s just what we did…April Fools’ everybody! Thanks for sharing 30 years of creativity, innovation, collaboration and fun. We are getting a jump start on the next 30!!
Check back in at diggingthedirtbook.com to read more about our high jinks.
P.S. Based on the reaction of the crowd, we think Claudia should go ahead and write a tell-all book…it would most certainly be a best seller!