We recently signed up for a preview of a new toggle feature Gmail is testing. They’ve made an option to view their “Promotions” tab in a grid view. Making it much more image heavy. To the point where it closely resembles the layout of Pinterest.
Most of the emails that will fall into the Promotions tab are your typical email newsletter campaigns. Which we think is pretty cool, as most of the time it’s the imagery that’s so vital to a campaign.
However, this new feature will also have to be coded into the html of your email if you really want to control the presentation of it. Right now most aren’t accounting for this change, as it’s still in a testing phase, but just to give you an idea of how it can make or break things:
As you can see, some things work out well, and