Vitrue, social-media services provider, launched a social-media index last year which measures the conversation around 200 brands on a variety of social-networking, blogging and micro-blogging sites. The survey measures mentions, not the tone of those mentions or word pairings.

The top 20 most social brands are listed below, with the rest of the top 50 here.
1 iPhone
2 CNN
3 Apple
4 Disney
5 Xbox
6 Starbucks
7 iPod
8 MTV
9 Sony
10 Dell
11 Microsoft
12 Ford
13 Nintendo
14 Target
15 PlayStation
16 Mac
17 Turner
18 Hewlett-Packard
19 Fox News
20 BlackBerry

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