Ashton Kutcher’s production firm, Katalyst Media, has partnered with social network app developer Slide Inc. to launch an original Web series on Facebook. The mock reality series, “KatalystHQ”, launches today and provides viewers with a behind-the-scenes look at the Katalyst offices in LA. Episodes will be distributed via Slide’s FunSpace app.
Not only is this partnership noteworthy because it is the first original series to air exclusively on Facebook. But, it also offers marketers a larger advertising platform than has previously been available. “KatalystHQ” will regularly contain product integration, which is where they are going make their money.
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