My family and I are in the middle of moving residences, so I have started setting up utilities in our new home. We really needed to evaluate our media consumption habits because I just did not feel like we were getting our money’s worth from our cable television service. Turns out, I’m not the only one.
According to Parks Associates, the shift from cable and satellite to IPTV (Internet Protocol television) is on the rise. The firm is predicting that IPTV subscribers will increase from 8.8 to 18.6 million by 2017 in the United States alone. I must really be behind the eight ball, because even PBS has published a step-by-step guide on how to cancel cable and stream to your television.
After taking a look at what we watch and when we watch it, I realized cable television just does not make sense for us anymore. Enter Roku, a brilliant piece of hardware that allows you stream programming to your television directly from your internet connection. There are several hardware devices on the market that do this. The PBS article does a good job of explaining each one. Aside from our iPhones, we are not really a Mac family (insert audible gasp), so we decided on the Roku because it is easy to set up, a PC is not needed and there are no additional monthly fees with the exception of our existing subscriptions like Netflix and Hulu Plus. We can also play games, listen to internet radio and enjoy music, photos and videos from our smartphones. Sold yet? live streaming movie Ben-Hur
This is where television consumption is heading. Telecommunications companies see this and are marketing their high-speed broadband services as the market moves from cable and satellite services to IPTV. It will be interesting to see how the market shifts in this direction over the next several years.