Watch Below Her Mouth (2017) Full Movie Online Streaming Online and Download


Quality: HD
Title : Below Her Mouth
Director : April Mullen.
Release : 2017-02-10
Language : English.
Runtime : 92 min.
Genre : Drama.
Synopsis :

Movie ‘Below Her Mouth’ was released in February 10, 2017 in genre Drama. April Mullen was directed this movie and starring by Erika Linder. This movie tell story about An unexpected affair quickly escalates into a heart-stopping reality for two women whose passionate connection changes their lives forever.

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Behind the Redesigns: Coca Cola’s Juice Portfolio and Virgin.com

The Coca-Cola company will be bringing cohesion to its portfolio of global juice brands, beginning this month and throughout 2010.  The re branded packaging will start with Minute Maid and will expand to Del Valle, Andina and Cappy.  The company believes the cohesive packaging message will further strengthen its place in the global juice category, and will also reduce operating costs while increasing speed and efficiency of the packaging.  According to the company, this change in packaging is also “the first step in a larger business strategy that will include product and sustainability innovations, new partnerships, support for local businesses and the expansion of juice products to new markets.”

Coca-Cola must be very confident in its new design if they are attempting this rebrand so quickly after PepsiCo’s Tropicana nightmare.  For more on the new look, go to: http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i9610b6e791fa83a2fb3edff95c8433ef

Richard Branson has never been one to rest on his laurels, so it comes as no surprise that when he was redesigning Virgin.com that the site would have a little of everything.  Not only does the new Virgin.com let consumers learn about the company, but it also includes real-time dialogue.  The goal of the site was two fold: lead generation and social activity.  The site hosts several modules, which are flexible and allow each company within Virgin to manage their own pages while keeping the look consistent.  The modules host the following corporate and social features:Watch Full Movie Online Streaming Online and Download

  • Quick Talk — Allow users to chat with Virgin.com employees
  • Ask Richard — Ask Richard Branson anything you like, and the highest rated question gets answered.
  • Deals & Offers
  • News and Press Releases
  • Video
  • Photo Slide Show
  • Your Say (Recent comments)
  • Fans (of a particular Virgin company)
  • Support
  • Community Activities

For more details about how this site came to fruition, go to: http://adage.com/digitalnext/article?article_id=140599

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Inside Coke’s Global Social Media Campaign

When you are a global giant like Coke, you have the budget to go big with not only your traditional media campaigns but also social campaigns.  Coca-Cola’s newest social media campaign is going to force global markets, who haven’t dabbled or been involved with digital media, to jump in head first.  The campaign, Expedition 206, was an internal collaboration between the communications, public relations and marketing teams at the company.  Expedition 206 will send 3 20-somethings into 206 countries and territories where Coke is going to be sold in 2010.  Starting on Jan. 1st, these 3 will take their laptops, video cameras, smartphones and plenty of other gadgetry, in order to document their adventure and search for their happiness, and will be dubbed “happiness ambassadors”.

There is a website set up for viewers to track their journey, www.Expedition206.com, as well as Facebook, Twitter, Flickr and YouTube pages.  These pages will not only allow viewers to see what is going on, but it will also allow viewers to weigh in and suggest things the trio should do at each destination.  Coke will be able to see the success and value of the campaign by how many Facebook and Twitter followers the campaign gains, as well as how many pages views Expedition206.com gets.

By forcing some of the smaller countries and territories to participate in this social event, Coke will be able to use the “happiness ambassadors” idea to tie together and  promote their global sports sponsorships, including “the FIFA World Cup in South Africa, Vancouver 2010 Olympic Winter Games, World Expo 2010 in Shanghai and even customer-focused events, like the 20th anniversary of McDonald’s in Russia.”

For more information about the logistics of the campaign, go to: http://adage.com/digital/article?article_id=140591

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Discounts Are the Secret to Brand’s Social Popularity

Brands are finding out that if you want to be successful in the social market, discounts are key.  A new study by Razorfish, “Digitally Connected,” found that 43% of those following a brand on Twitter do so because of exclusive deals or offers.  MySpace & Facebook’s stories are the same, with 37% of fans following the brand because of potential deals.

For example, Starbucks, rose to be the most popular brand on Facebook because of a free ice cream giveaway.  Domino’s also helped their brand’s following by awarding $100 gift cards to get Domino’s to 7,000 followers.  Hotels and travel sites like Travelocity and Orbitz are also big proponents of the social network discounts.  Personally I follow my favorite Vegas hotels as well as the airlines I use the most because there are always deals for their online social network.

The survey also found that tech savvy consumers are the new mainstream.  For example:

• 57% customize their home page
• 76% watch online video
• 62% use online music services
• 56% own a smartphone

The challenges for brands and their marketing arms is to reach this new tech savvy mainstream.  Creating consumer experiences, both on and offline will be a major part in getting people to interact and have positive experiences with brands.  Branding yourself online is a great start, especially with giveaways or discounts because that is how you are going to build your “fan” base, but using your social network as a starting point and building consumer experiences from those leads is key in connecting with and retaining your consumers.

For more information, go to: http://www.adweek.com/aw/content_display/news/digital/e3i8875589fada415acb02bf4edf6ab18f8

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Mickey Mouse Gets A Makeover

Disney is giving its corporate icon a makeover.  Mickey has been kept as the squeky clean character everyone loves for what seems like forever.  Disney corporate was fearful that even the tiniest change in the brand would disrupt his $5 billion plus in annual merchandise sales.  But now is the time and Mickey getting a makeover.

Mickey is being re-imagined for the future and is  going to become more edgy in the likes of films and video games.  In the new video game Epic Mickey, which is due out next fall, Mickey will transform into a cunning, yet heroic trickster.  Disney’s hope is that this re-imaging is needed to entice the younger generations.

In fact, in a separate but even larger effort, Disney is going even further by rethinking the character’s personality.  From the way Mickey talks and walks to the way he appears on the Disney Channel and the web, even what his house looks like at Disney World, everything is getting a makeover.

For all the details of this huge image overhaul, including the potential backlash, go to: http://www.nytimes.com/2009/11/05/business/media/05mickey.html?_r=1

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Volvo and Vampires

Volvo believes that vampires can sell cars.  Volvo’s product placement deal with Summit Entertainment for the new Twilight movie now also features a contest.  Whatdrivesedward.com allows consumers to enter to win a chance to attend the premiere of The Twilight Saga: New Moon, meet the cast and win their own Volvo XC60 (Edward’s car of choice in the movie).  The site features trailers, a variety of photo downloads and wallpapers.  Volvo is also running commercials promoting the contest and driving fans to the website.

Fans will have a chance to win the XC60 beginning Nov. 1st.  They will have to answer a series of questions, but are encouraged to exchange hints through Twitter, Facebook and MySpace.  The first one to solve the puzzle wins.

Interestingly enough, Volvo isn’t targeting the 16 or 17 year old drivers.  They are hoping that the Twilight tween girl following, will be picked up by the girls moms who will in turn purchase the vehicle.

For the full article, go to: http://www.brandweek.com/bw/content_display/news-and-features/incentive/e3i148e1ece59e598659bc87af94206d30b?imw=Y

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BMW Brings Luxury to DRM Advertising

BMW is going after Mercedes, Volvo and Audi drivers with its new direct response campaign.  BMW’s DRM agency, Dukky, has sent out 25,000 mailers to premium vehicle owners in the tri-state area, where consumers can register for a test drive via a personalized activation site listed on the DRM piece.  Once the consumer is signed up for the test drive, they can share the promotional piece via email or on their social networks, while also receiving a $25 American Express gas card.  The personalized activation site allows Dukky to see the digital activity in real time, which then creates a new database of purchase intent and user feedback.

This is an interesting move by luxury brand BMW, as DRM marketing has never been seen as “high-class.”  But Dukky believes that their ability to track their target’s subsequent interaction with the material, i.e. signing up for a test drive and then perhaps posting to Facebook or Twitter, is what separates this DRM piece from the discount dry cleaner’s  direct mail pieces.

The use of a $25 gas card incentive helps get prospective clients past the initial part of the decision making process, where they usually talk themselves out of wanting to buy a new car.  Since BMW believes that one-test drive will evoke a positive emotional response to the brand and their cars, the $25 card was a small price to pay for people coming in and taking a test drive.

Dukky believes that BMW’s DRM piece will be much more successful than the typical return on direct mail of less than 2%, because they have combined DRM, online and social media which the company guarantees an 8% activation rate.

For more information about this initiative, go to: http://www.brandweek.com/bw/content_display/news-and-features/direct/e3ia3f2289d03ed2216fbba1589da4b4a70

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3 Tips For Successful Print Ads

Print ads have always been an industry staple.  The strategic goal behind print ads is different for every advertisement that goes out, some are made to build an image, other are created to drive consumers to a brand’s website, but whatever the reason, marketers hope that the time, money and creativity that is spent on these ads pays off.  MRI Starch Communications recently set out to learn what makes print ads successful i.e. moves the needle in terms of sales.  The company looked at 297 magazine issues between October 2008 and April 2009.  For each product category, they analyzed the top-performing ad based on the fact that the ad drove at least 15% of readers to make purchase.  Here are some of the results:

  1. Context Matters – Many of the ads that drove their readers to make purchases were in the magazines that were of natural interest to their target audience.  Ads for America’s Milk Processors (55% purchase rate), Vaseline Clinical Therapy Body Lotion (26% purchase rate) and Lipitor (18%) are all wellness and healing products, and were all placed in Health Magazine.  The male-dominated reader like Maxim magazine’s demographic saw ads for Discovery Channel’s Dirty Jobs and 21% of the audience tuned in as a result of that ad.  So, it is very important for advertisers to do their research and know their target audience.  Once this information is known, you can strategically place your print ads so they will be seen by the people most apt to purchase your product.
  2. Price May Matter – Research shows that none of the top print advertisements featured expensive products like automobiles, vacations or home appliances.  Because of the amount of time and research that goes into larger purchases, a single advertisement is less likely to motivate a consumer to go out and purchase high ticket items.
  3. Brand Perception Matters – MRI not only analyzed the ads, but they also asked their readers what they thought about the specific brands that were advertised.  Research shows that if a reader is favorably disposed to the brand, there is a greater chance that they will purchased the product or service being advertised.  Four of the nine categories had 90% of readers who were favorably disposed to the brand who had the highest conversion rate.

The MRI research presented isn’t necessarily anything that those of us in the industry didn’t already know.  But it does reinforce the fact that it is our responsibility as the marketer to do our due diligence in getting to know our target consumer, placing advertisments where they will see them and making sure we are a brand they can connect with and have a favorable response to.

For the full article, go to: http://adage.com/mediaworks/article?article_id=138810

Toyota’s New CA Eco-Vertising

Toyota is not only cleaning up the environment with their 58 mpg Prius, but they are also cleaning up the look of LA with their Prius Eco-vertising.   Toyota has created a giant flowerbed-like display along the Pasadena freeway, which not only serves as an ad for their Prius, but also as aesthetic and sustainability relief for the community.   Toyota worked with Mayor Villaraigosa for this campaign, which also included infrastructure improvements along roadways for the city.

The 30-foot-by-60-foot flower display of a car in a rising sun was created by Greenroad media, in partnership with Caltrans.   Since Caltrans was involved, Toyota had to follow federal regulations so the “ad” had to be non-commercial, hence the lack of logo and Prius details.

The floralscape along the Pasadena freeway is the first of nine that will appear alongside California freeways in LA and San Francisco.

For more information about this extremely innovative and good-for-the environment campaign, go to: http://adage.com/adages/post?article_id=138550

Dannon Yogurt Creates Loyalty Program

In Dannon Yogurt’s effort to make a name for itself as a back-to-school staple, they have launched a loyalty program that rewards shoppers based on how much they spend.  The campaign is called “Dannonomics” and allows customers to submit receipts when their totals hit $15, $20 or $40 for purchases made through October 31st.  For each submission, Dannon sends back coupons for additional savings on their products.

The promotion is running across several brands, including Activia, DanActive, Danimals, Light & Fit and Dan-o-nino.  The campaign includes TV, print, online, in-store and package messaging saying “Delicious yogurt in your fridge. Money back in your wallet.”

Personally, I think that this campaign would be more successful if they did a money back promotion instead of a couponing promotion.  Will people really take the time to send all of their receipts in and wait for coupons before returning to the store? I guess we will just have to wait and see.

What would you do? Would this couponing idea make you more apt to buy a Dannon product? Or will you just buy your kids whatever good-for-you yogurt is on sale at the time of your store run?

For more information on the campaign, go to: http://www.brandweek.com/bw/content_display/news-and-features/direct/e3ib9d44f33bad88c08c2a273a9172322fa