Chrysler, auto experts weakest of Detroit’s automakers, decided that instead of cutting any of its three brands – Dodge, Jeep & Chrysler – they are going to put them all under the Chrysler umbrella for sale at dealerships.

Chrysler’s 2009 advertising will also support this umbrella approach and will try to show all three brands in upcoming ads. The ads will focus on fuel efficiency, quality and five-star ratings.

In 2008, Chrysler Group’s new-vehicle sales decreased by 30% in comparison to 2007.

For the full article, go to: http://adage.com/article?article_id=134290

Photo Courtesy of AdAge.com

Photo Courtesy of AdAge.com

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