“Going Google” Google’s new advertising campaign for their app division, recently launched in the US but the company is now taking their campaign overseas. Google claims that there are currently more than 2 million businesses and 20 million users that use Google Apps for their workplaces. Google will be running their new ads globally in train stations and airports, as well as in print and online, in countries such as the UK, France, Canada, Japan, Australia and Singapore.
This new global launch is a compliment to the US launch, from August, which had billboards describing why information technology managers switched to Google Apps from Microsoft and IBM. There will also be full-page Going Google ads in the New York Times, The Economist, Business Week, Forbes and Fortune. Google will also run online ads in the Wall Street Journal, CNN Money, Bloomberg and Fortune.
For more information on Going Google, go to: http://www.eweek.com/c/a/Messaging-and-Collaboration/Googles-Going-Google-Ad-Campaign-Expands-in-US-Ventures-Overseas-240320/
Virgin America was the first airline to offer Gogo Inflight Internet service on every flight, which began in May 2009. As an early holiday present, Google has partnered with Virgin America to offer free Wi-Fi on all flights during the holiday season, from November 10th – January 15th. This new Google sponsored offer saves fliers up to $12.95, depending on the length of your flight. Virgin America estimate that currently 12-15% of their guests are purchasing this Gogo service, but I am sure that once people test the system out for free, there will be a large increase in users come February 2010.