Groupon has grown its business despite the onslaught of daily deal competitors. A new feature that the site is launching is G-Pass, a line-jumping pass for GrouponLive events. In a new partnership with LiveNation, G-Pass provides users with seating, ticketing and barcode-scanning info on their vouchers. This enhancement allows users to skip the line at the box office and head straight into their event. People previously had to take their Groupon voucher to will call and then exchange them for actual tickets.
Additionally, another perk that Groupon recently rolled-out is a $30-per year VIP program. This program provides early access to deals and first dibs on reservations. Finally, the company also introduced 2 other products, Clicky the Value Wheel –a gamification of daily deals — and a Scheduler app designed to help businesses fill out their appointment calendars.
Is this enough for Groupon to stay on-top?
For more information, go to: http://www.businesswire.com/news/leaderpost/20120411005315/en/Groupon-Announces-G-Pass-%E2%80%93-Expedited-Entry-GrouponLive