Are you intersted in watching a web series based on an American Family Insurance Agent? NBC Universal is betting Yes. NBCU and Mindshare Entertainment have produced the web series “In Gayle We Trust” as a way to feature American Family in its first branded entertainment role.
American Family believes these webisodes will drive home the brand positioning that “its agents are trusted advisors woven into the fabric of the community.” The 10 webisodes are written by a writer for The Office, which will definitely give them some credibility. Elisa Donovan, from Clueless and Sabrina, The Teenage Witch fame, will star as the “insurance agent who serves as the de facto life coach for a town of quirky characters.”
The webisodes can be seen at the In Gayle We Trust dedicated website, along with NBC Web properties, Hulu, iTunes and VOD services. The shows are 3-4 minutes long and will be released weekly.
Well, for American Family’s first attempt at branded entertainment they certainly did not spare any expense. With a writer from The Office and a well-known (B/C list actress) these webisodes might actually gain a following. The big question is, will these webisodes sway you to try American Family as your insurance company? We will have to wait and see. Will our Rox readers be watching? If you catch an episode or two, write us! We would love to hear what you think.
For the full article, go to: http://www.brandweek.com/bw/content_display/news-and-features/digital/e3i54adc2f71aebbaa42493cb15d9a7101c