Although the advertising industry is not currently the most stable, it is always nice to know that the crumbling global economy hasn’t taken away all the innovation that those of us in the business thrive on.  AdWeek has put together a list of “media agencies that continue to execute innovative, original and effective plans for their clients.”

The AdWeekMedia Plans of the Year are separated out into the following categories:

1. Spending Over $25 million: GMMB (Barack Obama’s Campaign)

2. Spending Between $10 million and $25 million: Hill Holliday (Liberty Mutual Insurance)

3. Spending Under $10 million: Goodby, Silverstein & Partners (Milk)

4. Spending $1 million or less: R&R Partners (The Wynn)

5. Best Use of National TV/Cable: Starcom USA (Playtex Bras)

6. Best Use of Digital: MediaVest USA (The Thread)

7. Best Use of Local TV/Cable: CRN/Applegate Media Group

8. Best Use of Out-of-Home: Media Storm (Big Ten Network’s Big Ten Quad Talk Show)

9. Best Use of Radio: Butler, Shine, Stern & Partners (Greater Gothic Mini)

10. Best Use of Print: Initiative (Showtime’s Dexter)

11. Best Use of Nontraditional: Mindshare (Degree deodorant)

12: Best Use of Mobile: OMD (The CW’s Gossip Girl)

Hopefully one or more of these agency’s ideas will spark an innovative way for you to promote your business.  To read in detail about these campaigns and what made them effective for each respective client, go to: http://www.adweek.com/aw/content_display/special-reports/media-plan-of-the-year/e3i45a4bf33efc179175dfef6179493accf

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