Leo Burnett, put together this 2009 Marketing Trend Predictions video.  The nine predictions they discuss in this 3 minute video include:

1. New Realism – Economic conditions will profoundly affect our cultural context moving forward. As our creative content becomes more tangible and honest in reflection, we will be forced to be more realistic about everything over the coming years…

2. Hyper Reality – Major developments are now happening at lightning speed and changing status quos are revealed in real time with very real consequences…

3. The Trust Economy – Trust is set to become a critical success factor for brands in 2009. Where we place our trust is changing dramatically. In turbulent times we look to organizations that share our concerns, manage anxiety and take the lead…

4. Eco Austerity – Being green was once costly, time consuming and a matter of conscience…

5. Digital.tv – While no media has ever replaced another, TV has been trapped in a corner for some time. In 2009 we will reach the tipping point for broadcast quality Internet Television…

6. Thread Marketing – In the future content will need to be free from central control and tradable in the new networks – tomorrows Facebook or Bebo…

7. Generation Game – Video games used to be the preserve of disenchanted adolescents, but as gaming becomes a truly mass pursuit, soon we will all be part of Generation Game…

8. The End of Fact – Perceived wisdom now changes on a daily basis and we should expect more contradictory opinions and diverse solutions being presented as definitive…

9. Brands as Vehicles – Brands are landing points; we follow our needs and invariably end up at a brand. This is all set to change…

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