MTV Networks thinks that it has found a better way for sponsors to present their brand than the old 30-second pre-roll commercial.  MTVN is proposing a 5-second video spot in conjunction with corresponding slightly delayed display ads.

According to their study on online video advertising “Project Inform,” MTVN found that the 5-second commercial with the display ads were a better way for companies to get brand effectiveness but also user tolerance.

For the in depth look at how MTVN created this study, and the 20 other ad unit possibilities that they tried, go to: http://www.adweek.com/aw/content_display/news/digital/e3i73ce69e9b334a24d76dd2e6525fbfc27