Cell phones are doing it, so why not airlines?  That is the belief of a new startup South African Airline, Airtime AirlinesAirtime Airlines plans to sell flights by the minute and allows customers to buy tickets and book flights via text message.

Airtime Airlines is scheduled to begin flights later this month and will offer three flights a day from its base in Durban to Johannesburg, Cape Town and Port Elizabeth.  The business model allows passengers to purchase minutes, much like they would for a prepaid cell phone, and redeem them for a ticket.  Fees are assessed according to the length of the flight and the prices could save as much as half of what competing airlines are charging.  Young professionals and self-employed business men are the airline’s target demographic.

To read all about this interesting development in the airline industry, go to: http://blog.wired.com/cars/2009/01/new-airline-pla.html

Leave a comment