Google just debuted its Fast Flip feature, which is a news hub that simulates flipping through newspapers or magazines.  The feature allows readers to view articles from over forty-eight major publishing outlets, combining the best elements of print and online articles.  The thumbnails of the stories load extremely fast and the feature lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers with ease.  You not only get to read snipets of the articles but if you click on a particular story that interests you, it sends you to the publisher’s site where you can get the full story as well as sort through each section.

Google Fast Flip has partnered with the New York Times, the Atlantic, the Washington Post, Salon, Fast Company, ProPublica and Newsweek.  Fast Flip isn’t Google trying to further destroy the paper media industry, in fact they boast that revenue from the ads placed around the articles will be shared with these publishers.  Google’s theory is that the faster people are able to read articles, the more of them they will read, driving more ad revenue to publishers.

Find out more about the web feature and mobile versions at: fastflip.googlelabs.com

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