A new study, The New Champion Customers: Measuring Word-of-Mouth Activity Among Reward Program Members, by Colloquy, polled over 7,000 consumers in the U.S. and Canada.

The study found that customers who participate in loyalty/reward programs are 70% more likely to actively recommend a product, service or brand than the general population.

The study results should encourage brands that have loyalty programs to actually use them because the Word-of-Mouth activity and brand loyalty that goes along with them is priceless.

For the full article, go to: http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i13737d33d3dd0ebe0cfd55518abd7582

Coca Cola is one of the strongest brands with their rewards program

Coca Cola is one of the strongest brands with their rewards program

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