Skittles has totally revamped its website to include social media sites like Twitter, Facebook and Flickr. When you go to Skittles.com, you will have the option to chat about the products, brand and commercials (via Twitter), become friends with and post comments (via Facebook) and post photos about your experiences with the product (via Twitter).
Skittles has always been a wacky brand. Their commercials are always unexpected and a little strange. This new approach with their website follows the same model. Skittles wants to make themselves a real social brand, letting its consumers do the talking for the product.
If successful this approach to the brand’s website could be a really great model for other brands to effectively use these free social networks to market themselves.
Check out the new site and links at Skittles.com.
For the full article, go to: http://www.brandweek.com/bw/content_display/esearch/e3i615140fc749e479882a8e458de9163a0