Taco Bell has decided to think outside of the TV box for their new marketing campaign which focuses on their new 79, 89, and 99 cent menu items.  The ad, which is called “Roosevelts,” as it is referring to the president featured on the dime, debuted Monday in National CineMedia’s FirstLook pre-feature program across 171 markets.

The spot will run in theatres before the new Transformer movie (which has already grossed more than $60 million), as well as other “Summer Blockbusters.”  These movies are the perfect place to debut these spots because Taco Bell’s target demographic is younger adults, the same people who are going to these films.  Taco Bell also considered research presented by National CineMedia which claims that 74% of moviegoers eat out either immediately before or after a movie and 88% of NCM’s audience is within a 3-mile radius of a Taco Bell.  Sounds like a no-brainer for Taco Bell.

Personally, I believe that more and more companies are going to be looking into doing movie theatre marketing because you have a captive audience.

For the fullarticle, go to: http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i344418db676344f0847dc8afac665540

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