Effective social media is rooted in being thankful and kind.
Social media is by definition ‘social’. Manners matter. To be successful in the social space, start by having a perspective of being thankful and kind. This is at the soul of social engagement whether it is virtual on Facebook, Twitter, Pinterest, Instagram, etc. or in real life. (For reference here is our Google+ page to show what engagement can look like.)
Here are 6 foundational guidelines that apply across social channels.
3 Ways to be Kind
1. Speak when spoken to.
If someone asks you a question on Twitter or comments on your Facebook page – respond. They were kind enough to spend time on your content– be kind enough to notice. [TIP: Hootesuite is great for listening.]
2. If you can’t say something nice – don’t say anything at all.
Being negative on anything is a turn off. It’s fine to have an evocative point of view or respectfully disagree, just don’t be negative.
3. Be helpful.
Social media is about