Target has partnered with digital content provider Zinio to open a digital newsstand to Target.com users. When visitors visit Target.com they can follow a link to target.zinio.com and order discounted subscriptions or copies of popular US and International titles such as Cosmopolitan, Elle and Maxim. Magazines are then available for download and can be viewed on e-readers, iPhones or laptops.
Zinio is hoping this partnership with Target will help them to connect with the female shopper. The company has been in the digital magazine business for eight years and have partnerships with Barnes & Noble and Starwood Hotel & Resorts, but has yet to be successful with the woman consumer. Target will promote this partnership online as well as in-store.
For more on this partnership, go to: http://www.mediaweek.com/mw/content_display/news/magazines-newspapers/e3iad5ddf5ece450a180c4b5fdd8526f998