A new Pew Research report, “Generations Online in 2009,” found that teens 12-17 are spending more time playing online games (78%) than on social networking sites (65%). On the other hand, 50% of Generation Y (18-32) spends their time with online games compared to 67% on social networking site.
The study also found that teens prefer text and instant messages as a way to communicate, instead of e-mail. Since teens and Generation Y are more inclined to use the Internet for fun instead of utility, it makes sense that teens would prefer the instant communication avenues that text and instant messages provide, in lieu of waiting around for an email.
For more findings from the study, go to: http://www.adweek.com/aw/content_display/news/agency/e3i6229a90fa9a407c3133942621597a19a