Cadillac is giving away an iPad to anyone who purchases a 2013 Cadillac XTS. The iPad will be pre-loaded with Cadillac’s CUE app, My Cadillac app and OnStar remote link. The CUE app simulates most of the controls and features of the CUE center stack in the XTS. It provides tutorials and videos on how to operate each feature and allows you to practice using the features, without worrying that you might break something in your new car. Having the ability to “test drive” your car (via touch screen and your voice) from your couch is a novel idea and good use of technology.
Cadillac is also adding a “geek squad” of sorts for cars with the CUE system. These 25 Connected Consumer Experts will be spread out across the US to provide customer assistance and add an extra level of luxury service to owners.
Check out a great video that details this system: http://youtu.be/HVFSMP–cA0
Is this enough of an incentive to test drive this vehicle? Or do you think the company is simply rewarding those who are loyal customers and who would be purchasing the car anyways?