AdweekMedia has recapped the top media and marketing innovations of 2008. Some of the innovations listed look to have lasting influence, others could even prove to be real game changers for digital media, in-store marketers and the TV Networks. The list includes paragraphs on the following innovations:
Obama‘s use of the internet to raise a good portion of his $1 billion in campaign contributions online.
The TAMi Show: NBC’s Multiplatform Olympics, which thanks to the NBC Universal research team was the first global broadband event.
Hulu, the joint video-streaming venture of NBC and Fox provided a groundbreaking online video model that allowed consumers to watch their favorite programs wherever and whenever they wanted, via the Internet.
Apple’s iPhone 3G created a phenomenon among mobile advertisers and consumers alike.
HuffPo and the rise of the Political News Site.
Fox’s Clutter Killer was the creation of the show Fringe, which boasts about 50 minutes of programming, cutting out a lot of advertisements, making it better for the audience and more exclusive for marketers to get those advertising units.
Turner Broadcasting System set the pace of cable in 2008, it also plotted a break from third-party ad networks by developing an in-house system, packaging inventory, across nearly 20 sites.
Facebook‘s explosion into the mainstream media has changed the development of the internet medium forever.
Twitter‘s keep-it-simple application proved that the most successful Web applications are flexible and open.
In 2008, Wal-mart rolled out its in-store digital network, the Wal-Mart Smart Network, which offered a level of precision targeting never seen before in video.
The National Cinemedia‘s introduction of digital ads in movie theaters really hit it’s stride this year.
Stardoll, the 2-year old Swedish site built a virtual playground for tween girls. It became a real standout in 2008 with 22 million members in 200 countries.
CBS Radio‘s new online player reinvented streaming from the Web, setting a new standard for how the oldest electronic medium, radio, can migrate to the newest.
SnapTell, technology from Palo Alto, enabled magazines to get interactive by enabling brands to send message to readers who shoot photos of the magazine ads with their mobile phones.
To read full descriptions about what makes these Innovations the best of 2008, go to: http://www.adweek.com/aw/content_display/special-reports/other-reports/e3if39d7edc6dfc96b523fd285ff204f7b4