Millions of ordinary tv viewers are about to start using the Internet from their living room, via Web-on-your-TV.  Large TV manufacturers including Sony, Samsung, LG, Panasonic and Vizio are all about to launch their new generation of sets that easily integrate Web content with traditional TV news and entertainment.  Some of these Web TV’s (Sony and Samsung) do cost about $200-$300 more than their non-web connective counterparts.  Research shows that in 2014 there should be 45 million of these Web-on-your-TV sets in North America (69% of all TV sales).

The key to marketing these new sets is to allow consumers to relate to them as televisions, not computers.  Although it will force consumers to start looking at more than just the picture and sound quality, but also the strength of the set’s processor, amount of memory and specific software installed.

This new technology is not only going to affect the television manufacturing market, but also the cable industry.  Cable operators will have to start offering TV/Internet service quickly before subscribers go to Internet devices like Apple TV, Roku, Tivo and the Xbox.

For more about the Web-on-your-TV sets as well as the race to be the first cable operator to offer services for these new sets, go to: http://www.usatoday.com/test/test4/money/2012-12-21-1Awebtv13_CV_N.htm?loc=interstitialskip

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